Blog

Nov 30, 2022

Nubank: The Business Model behind the World’s Biggest Digital Bank

Nubank is a Brazilian neobank. It is the world's largest digital bank in terms of customer base. David Vélez, the current chief executive officer of Nubank, founded the company in 2013. Nubank has conquered Latin America and has immediate expansion ambitions for the rest of the world. The bank went public for the first time in December 2021.

Business Model Innovation
Research
by Stefan Lemmerer

Oct 08, 2022

An Overview of the Business Model of the Furniture Giant IKEA

IKEA is the largest retailer of home furnishings in the world, selling flat-pack furniture and other home accessories in retail stores located around the globe. While shopping, customers view the furniture in tastefully and accurately designed rooms. Customers may take home modular kits of the selected products for assembly. In 2021, IKEA owns and operates 466 stores in more than 60 countries.

Business Model Idea
Business Model Pattern
SWOT
Marketing
by Stefan Lemmerer

Oct 07, 2022

How Does OnlyFans Make Money?

OnlyFans makes money by offering a subscription service. Users pay a fixed subscription fee to various content publishers. OnlyFans receive 20%, while creators receive 80%.

Business Model Innovation
Business Model Pattern
Research
by Maximilian Böger

Oct 21, 2022

What is the business model of the successful app TikTok?

TikTok is a popular social media application that enables users to create, view, and share 60-second video shots on their mobile devices. The app's addictive nature and high level of engagement are attributed to its personalized feeds of humorous short films complemented by music and sound effects. Both amateurs and professionals can enhance their videos using effects such as filters, background music, and stickers. They can collaborate on content and make split-screen duet videos regardless of their geographical distance.

Business Model Idea
Business Model Pattern
SWOT
Marketing
by Stefan Lemmerer

Nov 10, 2022

How to use Paid Media for your small Business

Paid media is an integral component of the majority of small business marketing strategies. It is so effective because it allows you to target your exact audience and reach them immediately. While SEO and organic content marketing take time to yield results, paid media is immediate.

Business Model Innovation
Research
Innovation
by Stefan Lemmerer

Nov 24, 2022

OpenSea Business Model Explained

Paid media is an integral component of the majority of small business marketing strategies. It is so effective because it allows you to target your exact audience and reach them immediately. While SEO and organic content marketing take time to yield results, paid media is immediate.

Business Model Innovation
Research
Innovation
by Stefan Lemmerer

Oct 28, 2022

An Overview of the Business Model of the Wuppertal Company Thermomix by Vorwerk

The Thermomix is a 12-function food processor by Vorwerk. The first half of the term "Thermo-" refers to the food processor's cooking function. Thermomix is a trademark of the international firm Vorwerk, headquartered in Wuppertal. Not only can the equipment chop and combine, but it can also prepare and sauté a range of cuisines. The Thermomix's most recent model, the "TM6," became available in 2019, but the original kitchen appliance was introduced in 1961. Vorwerk was founded 1883.

Business Model Idea
Business Model Pattern
SWOT
Marketing
by Stefan Lemmerer

Oct 20, 2022

What's behind Pinterest's billion-dollar business model?

Ben Silbermann, Evan Sharp, and Paul Sciarra collaborated on this project in 2010. Pinterest is a social media platform located in San Francisco that was founded to facilitate the sharing of ideas and inspiration for a variety of interests and projects. Pinterest is a free website, however registration is required to use it. Currently, the service is accessible via a web browser and mobile applications for iOS, Android, and Windows 10 PCs. The founders' goal is to assist people in organizing their social life in a digital realm. It enables users to engage visually with one another and discover new interests by sharing images or videos on their own boards or by reposting from others' boards.

Research
Business Model Innovation
by Stefan Lemmerer

Oct 06, 2022

How Bumble Became a Billion Dollar Dating Platform - Business Model Analysis

Bumble, headquartered in Austin, Texas, is a networking app that enables users to build meaningful relationships with one another. These can be significant romantic relationships, friendships, or even professional ties. Bumble users can sign up using their phone number or Facebook profile and can seek for love matches or buddies in "BFF mode." The program proposes other profiles based on the user's location, which might be liked. When two profiles match, a match is created. Only female users can initiate contact with matched male users in heterosexual matches, however both users can initiate contact in same-sex matches.

Business Model Idea
Business Model Pattern
SWOT
Marketing
by Stefan Lemmerer

Oct 05, 2022

The Strengths of Instacart - How Did it Become a Billion Dollar Company?

Instacart provides a grocery delivery service where customers can order the products by using their phone or the website and have them delivered shortly afterwards. Customers can select over 300.000 items from several local stores such as Whole Foods, Safeway or Costco and mix items from different stores into one order. Instacart is based on a crowdsourced, marketplace model with users being connected to personal shoppers who shop the ordered items and deliver them to the customers.

Business Model Idea
Business Model Pattern
SWOT
by Stefan Lemmerer

Oct 04, 2022

How Did Twitch Become a Live Stream Giant: Business Model Analysis

Twitch is a video live streaming platform allowing users to stream their favorite video games, to watch them, and to chat within the community. The service features a large database with a huge variety of games to be broadcasted and to be used by dedicated and professional gamers to demonstrate their skills. The most popular games on Twitch are competitive games such as Dota 2 or League of Legends. In August 2014, Twitch was acquired by Amazon that has become increasingly interested and committed to gaming over the last years.

Business Model Idea
Business Model Pattern
SWOT
by Stefan Lemmerer

Oct 02, 2022

The Rise of OnlyFans

OnlyFans has swiftly grown to become one of the most popular internet places. This renowned subscription-based platform has exploded in popularity in the last year, and it might be on its way to becoming a billion-dollar company.

Innovation
Business Model Innovation
Research
by Maximilian Böger

Sep 29, 2022

A SWOT Analysis about the Unique Company OnlyFans

OnlyFans is an online platform, app and content subscription service. It was founded in London in 2016 by British tech entrepreneur and investor Timothy Stokely. OnlyFans is a platform where content creators can provide exclusive content for which their target audience can pay premium prices. A paywall allows creators to protect or block their content, fans can access this content for a monthly fee or a one-off amount.

Business Model Idea
SWOT
by Stefan Lemmerer

Oct 03, 2022

What are the success factors of the energy drink RedBull?

The founding of Redbull brought a completely new product to the beverage market. An energy drink as a non-alcoholic and highly caffeinated beverage that was to shape a new, modern "lifestyle". Red bull often advertises that its stimulating effect means it can be consumed sensibly in almost any situation in life, such as at university, while studying, driving, at work and, of course, during sport.

Research
Innovation
by Stefan Lemmerer

May 10, 2022

What is a Business Model?

A business model is the foundation of a company that outlines how the business will generate value. While a business model can be defined in very simple terms, the history, evolution, and hundreds of variations add immense complexity to the topic. Therefore, business owners, operators, and future entrepreneurs need to continue evolving their understanding of the business model to be successful.

New
Innovation
Business Model Innovation
Research
by Maximilian Böger

Apr 15, 2022

Why, How, What - The Golden Circle as a Leadership Tool

With the three simple questions "Why? How? What?", Simon Sinek has left a lasting mark on our thinking about leadership. In his book "Start with Why," he describes how successful organizations start with the "why," then answer the "how," and only then address the "what.

New
Framework
Business Model Innovation
by Stefan Lemmerer

Apr 29, 2022

Jobs-to-be-done (JTBD) - A new look at customer needs.

Jobs-to-be-done (JTBD) is one of the most important customer-centric tools and innovation methods. The pioneers of the jobs-to-be-done framework are the American innovation consultant Anthony W. Ulwick and Harvard professor Clayton M. Christensen.

New
Framework
Business Model Innovation
Research
by Stefan Lemmerer

Mar 16, 2022

The Business Model Patterns behind ThePower Business School

With its teaching practices, ThePower Business School (before ThePower MBA) stands for a conscious break with traditional management education and thus aims to revolutionise the education industry. For example, people with top positions in companies such as Netflix, Tesla or YouTube report on their own practical experiences as well as the most groundbreaking business theories and concepts of the day in 15-minute videos. Every day, new so-called "bite-sized" units are made available together with other digital and analogue materials. In principle, four different programmes are available, accessible to all groups of people - with or without experience in economics.

Business Model Idea
Business Model Pattern
Business Model Innovation
by Maximilian Böger

Apr 01, 2022

Value Proposition Canvas - Developing your value proposition

With the Value Proposition Canvas (VPC) you work systematically on your value proposition. The VPC is an extension of the Business Model Canvas and one of the central customer-centric tools.

New
Framework
Innovation
Research
Business Model Innovation
by Stefan Lemmerer

Nov 26, 2021

JUST WITH A SINGLE VIDEO! How Dollar Shave Club's Marketing Strategy Went Viral

Dollar Shave Club is a mail-order razor and personal grooming goods firm established in Venice, California. It offers home delivery of razor blades and other grooming goods on a monthly basis.

Marketing
Business Model Innovation
Business Model Pattern
by Stefan Lemmerer

Feb 20, 2022

A SWOT Analysis of the Furniture Giant: What are the Strengths of IKEA

IKEA is the world's leading home products retailer. Selling flat pack furnitures and further home accessoires in retail stores around the globe. While shopping, customers see the furniture in stylish and accurately designed rooms. The selected products can be taken home in modular kits to be assembled by the customers. As of June 2015, IKEA owns and operates 353 stores in 46 countries.

Business Model Idea
SWOT
by Stefan Lemmerer

Feb 11, 2022

An Excerpt From The Car Manufacturer's Business Model Canvas: Tesla

Tesla Motors designs, manufactures and sells electric cars with best in class performance regarding acceleration and safety combined with appealing design. Tesla made electric vehicles an object of desire. Tesla also markets electric powertrain components, including lithium-ion battery packs to other car makers including Daimler and Toyota. Tesla began production of the Roadster, the company's first automobile, in 2009.

Business Model Idea
Business Model Pattern
by Stefan Lemmerer

Feb 04, 2022

Circular Economy Business Model – How On Running is Revolutionizing Footwear

A circular economy (CE) business model is designed to keep materials in use for as long as possible. Companies that utilize this model achieve a circular economy in various ways; for example, some create repairable products, can be repurposed, or incorporate old materials in a brand-new commodity.

Business Model Innovation
Business Model Pattern
by Maximilian Böger

Jan 28, 2022

The Business Model Behind Bitpanda: The First Austrian Unicorn

Bitpanda is an Austrian company with headquarters in Vienna. Via Bitpanda's trading platform, cryptocurrencies, commodities, securities and ETFs can be traded via a mobile app. With a valuation of over four billion US dollars, Bitpanda 2021 was the first Unicorn from Austria. Bitpanda had almost 2.7 million customers and nearly 500 employees in 2021. The goal is to make investing accessible to all. Since then, the company has been working hard to redefine the concept of investing by developing simple and user-friendly financial products for everyone. Stocks, cryptocurrencies or precious metals - you can invest on the intuitive platform from €1.

Business Model Idea
Business Model Pattern
by Stefan lemmerer

Jan 14, 2022

Red Bull Gives You Wings? The Extraordinary Marketing Behind the Energy Drink Business Model

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product as well as a unique marketing concept and launched Red Bull Energy Drink in Austria on 1 April 1987. A completely new product category - the energy drinks - was born.

Marketing
by Stefan Lemmerer

Jan 07, 2022

The Business Model Pattern Behind the Shared Economy? Pay per Use!

A subscription business model generates revenue by charging customers a recurring fee at regular intervals. Instead of the one time transaction, you are building a long term relationship and more sustainable revenue stream. In the past ten years the subscription business model has seen tremendous growth.

Business Model Innovation
Business Model Pattern
by Maximilian Böger

Dec 24, 2021

The 7 Metaverse Opportunities You Shouldn’t Miss

Metaverse is the latest buzzword capturing headlines primarily due to Facebook’s decision to change its parent company name to ‘Meta.’ A compilation of advancements in graphic rendering software, blockchain technology, a dystopian outlook on our physical reality, and the entire world being forced to digitalize has fueled interest in putting immense amounts of capital into building a virtual world.

Innovation
New
by Maximilian Böger

Dec 10, 2021

Is the Open-Source Business Model the Future of Software?

Open-source is an example of a business model transcending how a company operates into an ideological philosophy. Advocates praise the business model because it offers transparency desperately needed in the tech sector and utilizes a community-based approach to software development.

Business Model Innovation
Business Model Pattern
by Maximilian Böger

Nov 26, 2021

How to Execute a Freemium Business Model

The rise of SaaS and mobile apps has created a relatively new business model known as freemium, a term that cleverly combines the words ‘free’ and ‘premium’ to perfectly describe the model. Freemium was coined in 2006 by Silicon Valley venture capitalist Fred Wilson and is commonly used by technology companies.

Business Model Innovation
Business Model Pattern
by Maximilian Böger

Nov 19, 2021

Navigating the Different Types of eCommerce Business Models

Online business has existed long before the internet, or even personal computers were widely available to the public. Over the last 40 years, online business has evolved from the early dial-up connected marketplaces like CompuServe and the Boston Computer Exchange to massive corporations dominating modern retail commerce.

Business Model Innovation
Business Model Pattern
by Maximilian Böger

Nov 12, 2021

Is A Subscription Business Model in Your Future?

A subscription business model generates revenue by charging customers a recurring fee at regular intervals. Instead of the one time transaction, you are building a long term relationship and more sustainable revenue stream. In the past ten years the subscription business model has seen tremendous growth.

Business Model Innovation
Business Model Pattern
by Maximilian Böger

Oct 29, 2021

150+ Business Model Examples from Circular Economy to the Metaverse

The first step in starting a business is understanding what model offers the maximum opportunity for profit with the least overhead that serves your target market. In this post, we will thoroughly discuss the elements of a business model, different model patterns, and some real-world examples to connect the concepts with companies.

Innovation
Business Model Innovation
Business Model Idea
by Maximilian Böger

Oct 29, 2021

108 Business Model Patterns That Will Help Your Business

Despite this, the world's most successful businesses compete on better business models. These business models are based on patterns, which are repeatable combinations of various business model building pieces that are used to reinforce an organization's overall business model. This is the secret recipe for their success.

Business Model Innovation
Business Model Pattern
by Maximilian Böger

Oct 25, 2021

Three Business Model Patterns Used by Amazon

Along the way, Amazon has inspired and shaped the rest of the retail sector, while revolutionising attitudes to online business and transforming the way people shop.

Business Model Idea
Business Model Pattern
by Maximilian Böger

Oct 24, 2021

Four Action Oriented Insights of Google’s Business Model

Google’s growth and success can be attributed to its capability to operate at an exceptional velocity. Employees think quickly and execute their ideas very fast. Always thinking about the next steps, they are bringing the company ahead of competitors. Employees do not get the chance to become complacent in their comfort zones. Striving for continuous development and thinking like an entrepreneur is the way to go.

Business Model Idea
by Maximilian Böger

Oct 23, 2021

Entrepreneur lessons of the AirBnB Business Model

The entrepreneur lesson can be learned from the origins of Airbnb. Two of the co-founders were not able to pay their rent living in the expensive city of San Francisco. The idea of how to bring in some money focused on renting out some air matresses and let people sleep on them.

Business Model Idea
by Maximilian Böger

Oct 22, 2021

How to Create a SWOT Analysis

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. Internal elements such as your personnel, intellectual property, marketing strategy, and location are examples of strengths and disadvantages. Opportunities and risks, on the other hand, are typically external factors such as market volatility, competition, raw material pricing, and consumer trends.

Framework
by Maximilian Böger

Oct 15, 2021

Business Model Canvas Compact - Structure, Explanation and Examples

The Business Model Canvas is a framework for visualizing and structuring business models. The framework was developed by the Swiss Alexander Osterwalder and the Belgian Yves Pigneur and published in 2008 in the book Business Model Generation. Since then, it has become very popular for strategic planning and development of business models. In this article, we explain how to use the Business Model Canvas to analyze and develop your business model.

Framework
Business Model Innovation
by Maximilian Böger

Oct 01, 2021

Business Model Innovation Methods to Remain Competitive

Innovation is an essential aspect of generating a profitable product or service in today's economy. The most successful companies provide new solutions that set them apart from competitors in their industry. While groundbreaking ideas are critical components of new business models, companies can also develop operational systems that add value proposition to consumers.

Business Model Innovation
Framework
by Maximilian Böger