Blog

May 10, 2022

What is a Business Model?

A business model is the foundation of a company that outlines how the business will generate value. While a business model can be defined in very simple terms, the history, evolution, and hundreds of variations add immense complexity to the topic. Therefore, business owners, operators, and future entrepreneurs need to continue evolving their understanding of the business model to be successful.

New
Innovation
Business Model Innovation
Research
by Maximilian Böger

Apr 29, 2022

Jobs-to-be-done (JTBD) - A new look at customer needs.

Jobs-to-be-done (JTBD) is one of the most important customer-centric tools and innovation methods. The pioneers of the jobs-to-be-done framework are the American innovation consultant Anthony W. Ulwick and Harvard professor Clayton M. Christensen.

New
Framework
Business Model Innovation
Research
by Stefan Lemmerer

Apr 15, 2022

Why, How, What - The Golden Circle as a Leadership Tool

With the three simple questions "Why? How? What?", Simon Sinek has left a lasting mark on our thinking about leadership. In his book "Start with Why," he describes how successful organizations start with the "why," then answer the "how," and only then address the "what.

New
Framework
Business Model Innovation
by Stefan Lemmerer

Apr 01, 2022

Value Proposition Canvas - Developing your value proposition

With the Value Proposition Canvas (VPC) you work systematically on your value proposition. The VPC is an extension of the Business Model Canvas and one of the central customer-centric tools.

New
Framework
Innovation
Research
Business Model Innovation
by Stefan Lemmerer

Mar 16, 2022

The Business Model Patterns behind ThePower Business School

With its teaching practices, ThePower Business School (before ThePower MBA) stands for a conscious break with traditional management education and thus aims to revolutionise the education industry. For example, people with top positions in companies such as Netflix, Tesla or YouTube report on their own practical experiences as well as the most groundbreaking business theories and concepts of the day in 15-minute videos. Every day, new so-called "bite-sized" units are made available together with other digital and analogue materials. In principle, four different programmes are available, accessible to all groups of people - with or without experience in economics.

Business Model Idea
Business Model Pattern
Business Model Innovation
by Maximilian Böger

Nov 26, 2021

JUST WITH A SINGLE VIDEO! How Dollar Shave Club's Marketing Strategy Went Viral

Dollar Shave Club is a mail-order razor and personal grooming goods firm established in Venice, California. It offers home delivery of razor blades and other grooming goods on a monthly basis.

Marketing
Business Model Innovation
Business Model Pattern
by Stefan Lemmerer

Feb 20, 2022

A SWOT Analysis of the Furniture Giant: What are the Strengths of IKEA

IKEA is the world's leading home products retailer. Selling flat pack furnitures and further home accessoires in retail stores around the globe. While shopping, customers see the furniture in stylish and accurately designed rooms. The selected products can be taken home in modular kits to be assembled by the customers. As of June 2015, IKEA owns and operates 353 stores in 46 countries.

Business Model Idea
SWOT
by Stefan Lemmerer

Feb 11, 2022

An Excerpt From The Car Manufacturer's Business Model Canvas: Tesla

Tesla Motors designs, manufactures and sells electric cars with best in class performance regarding acceleration and safety combined with appealing design. Tesla made electric vehicles an object of desire. Tesla also markets electric powertrain components, including lithium-ion battery packs to other car makers including Daimler and Toyota. Tesla began production of the Roadster, the company's first automobile, in 2009.

Business Model Idea
Business Model Pattern
by Stefan Lemmerer

Feb 04, 2022

Circular Economy Business Model – How On Running is Revolutionizing Footwear

A circular economy (CE) business model is designed to keep materials in use for as long as possible. Companies that utilize this model achieve a circular economy in various ways; for example, some create repairable products, can be repurposed, or incorporate old materials in a brand-new commodity.

Business Model Innovation
Business Model Pattern
by Maximilian Böger

Jan 28, 2022

The Business Model Behind Bitpanda: The First Austrian Unicorn

Bitpanda is an Austrian company with headquarters in Vienna. Via Bitpanda's trading platform, cryptocurrencies, commodities, securities and ETFs can be traded via a mobile app. With a valuation of over four billion US dollars, Bitpanda 2021 was the first Unicorn from Austria. Bitpanda had almost 2.7 million customers and nearly 500 employees in 2021. The goal is to make investing accessible to all. Since then, the company has been working hard to redefine the concept of investing by developing simple and user-friendly financial products for everyone. Stocks, cryptocurrencies or precious metals - you can invest on the intuitive platform from €1.

Business Model Idea
Business Model Pattern
by Stefan lemmerer

Jan 14, 2022

Red Bull Gives You Wings? The Extraordinary Marketing Behind the Energy Drink Business Model

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product as well as a unique marketing concept and launched Red Bull Energy Drink in Austria on 1 April 1987. A completely new product category - the energy drinks - was born.

Marketing
by Stefan Lemmerer

Jan 07, 2022

The Business Model Pattern Behind the Shared Economy? Pay per Use!

A subscription business model generates revenue by charging customers a recurring fee at regular intervals. Instead of the one time transaction, you are building a long term relationship and more sustainable revenue stream. In the past ten years the subscription business model has seen tremendous growth.

Business Model Innovation
Business Model Pattern
by Maximilian Böger

Dec 24, 2021

The 7 Metaverse Opportunities You Shouldn’t Miss

Metaverse is the latest buzzword capturing headlines primarily due to Facebook’s decision to change its parent company name to ‘Meta.’ A compilation of advancements in graphic rendering software, blockchain technology, a dystopian outlook on our physical reality, and the entire world being forced to digitalize has fueled interest in putting immense amounts of capital into building a virtual world.

Innovation
New
by Maximilian Böger

Dec 10, 2021

Is the Open-Source Business Model the Future of Software?

Open-source is an example of a business model transcending how a company operates into an ideological philosophy. Advocates praise the business model because it offers transparency desperately needed in the tech sector and utilizes a community-based approach to software development.

Business Model Innovation
Business Model Pattern
by Maximilian Böger

Nov 26, 2021

How to Execute a Freemium Business Model

The rise of SaaS and mobile apps has created a relatively new business model known as freemium, a term that cleverly combines the words ‘free’ and ‘premium’ to perfectly describe the model. Freemium was coined in 2006 by Silicon Valley venture capitalist Fred Wilson and is commonly used by technology companies.

Business Model Innovation
Business Model Pattern
by Maximilian Böger

Nov 19, 2021

Navigating the Different Types of eCommerce Business Models

Online business has existed long before the internet, or even personal computers were widely available to the public. Over the last 40 years, online business has evolved from the early dial-up connected marketplaces like CompuServe and the Boston Computer Exchange to massive corporations dominating modern retail commerce.

Business Model Innovation
Business Model Pattern
by Maximilian Böger

Nov 12, 2021

Is A Subscription Business Model in Your Future?

A subscription business model generates revenue by charging customers a recurring fee at regular intervals. Instead of the one time transaction, you are building a long term relationship and more sustainable revenue stream. In the past ten years the subscription business model has seen tremendous growth.

Business Model Innovation
Business Model Pattern
by Maximilian Böger

Oct 29, 2021

150+ Business Model Examples from Circular Economy to the Metaverse

The first step in starting a business is understanding what model offers the maximum opportunity for profit with the least overhead that serves your target market. In this post, we will thoroughly discuss the elements of a business model, different model patterns, and some real-world examples to connect the concepts with companies.

Innovation
Business Model Innovation
Business Model Idea
by Maximilian Böger

Oct 29, 2021

108 Business Model Patterns That Will Help Your Business

Despite this, the world's most successful businesses compete on better business models. These business models are based on patterns, which are repeatable combinations of various business model building pieces that are used to reinforce an organization's overall business model. This is the secret recipe for their success.

Business Model Innovation
Business Model Pattern
by Business Model Ideas

Oct 25, 2021

Three Business Model Patterns Used by Amazon

Along the way, Amazon has inspired and shaped the rest of the retail sector, while revolutionising attitudes to online business and transforming the way people shop.

Business Model Idea
Business Model Pattern
by Maximilian Böger

Oct 24, 2021

Four Action Oriented Insights of Google’s Business Model

Google’s growth and success can be attributed to its capability to operate at an exceptional velocity. Employees think quickly and execute their ideas very fast. Always thinking about the next steps, they are bringing the company ahead of competitors. Employees do not get the chance to become complacent in their comfort zones. Striving for continuous development and thinking like an entrepreneur is the way to go.

Business Model Idea
by Maximilian Böger

Oct 23, 2021

Entrepreneur lessons of the AirBnB Business Model

The entrepreneur lesson can be learned from the origins of Airbnb. Two of the co-founders were not able to pay their rent living in the expensive city of San Francisco. The idea of how to bring in some money focused on renting out some air matresses and let people sleep on them.

Business Model Idea
by Maximilian Böger

Oct 22, 2021

How to Create a SWOT Analysis

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. Internal elements such as your personnel, intellectual property, marketing strategy, and location are examples of strengths and disadvantages. Opportunities and risks, on the other hand, are typically external factors such as market volatility, competition, raw material pricing, and consumer trends.

Framework
by Business Model Ideas

Oct 15, 2021

Business Model Canvas Compact - Structure, Explanation and Examples

The Business Model Canvas is a framework for visualizing and structuring business models. The framework was developed by the Swiss Alexander Osterwalder and the Belgian Yves Pigneur and published in 2008 in the book Business Model Generation. Since then, it has become very popular for strategic planning and development of business models. In this article, we explain how to use the Business Model Canvas to analyze and develop your business model.

Framework
Business Model Innovation
by Business Model Ideas

Oct 01, 2021

Business Model Innovation Methods to Remain Competitive

Innovation is an essential aspect of generating a profitable product or service in today's economy. The most successful companies provide new solutions that set them apart from competitors in their industry. While groundbreaking ideas are critical components of new business models, companies can also develop operational systems that add value proposition to consumers.

Business Model Innovation
Framework
by Maximilian Böger