Can you change your business model by performing different activities or focusing on particular ones, leaving away others? Which activities are crucial to your business? Which ones are not?

When and how to apply New / Different Activities:

New / Different Activities are the opportunity to define an audacious goal that transcends incremental change; they are the chance to rethink your business and operating models in order to deliver breakthrough value. It entails strategic decisions that affect where you will expand, how your organization operates, and the performance enhancements you can anticipate.

Well-known companies that use this pattern are Alibaba and Netflix