The Business Model of Netflix

Netflix is the world's leading Internet television network which provides entertainment content by using video streaming technology. In addition it complements its service business model in the video-on-demand sector by offering unlimited DVD rentals with both services available in exchange for a subscription fee. The company operates in nearly 50 countries and has over 53 million subscribers who can watch TV shows and movies, including original series, documentaries and feature films. The service can be accessed anytime, anywhere, on almost every Internet-connected device and without commercials.

Netflix Business Model
1997
Founded
12.135
Employees
Los Gatos, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Netflix is structured.
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Business Model Patterns

The business model patterns of Netflix help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Netflix is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Netflix special?

This section is all about the secret sauce of the business model of Netflix. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Netflix. Which kind of marketing Netflix is doing?
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