The term 'peer to peer' originated in the computer industry and refers to the communication of two or more equivalent computers. Peer to Peer refers to transactions between private individuals, such as lending personal belongings, offering specific services and products, or sharing information and experiences. The organizing outfit serves as a sort of intermediary, ensuring the safe and efficient handling of transactions and, in the ideal case, serving as a hub for community relationships. This function can be monetized over time, for example, by charging transaction fees or indirectly through advertising or donations. A significant advantage of Peer to Peer business models is that customers can access private products and services in a manner similar to how they would access commercial offerings. Additionally, customers value Peer to Peer networks' social aspects. The success of a business in implementing this business model is contingent upon its ability to establish a trusted image for its various offerings. While users value the ability to purchase independently produced goods and services, they also value the simplicity and ease of commercial transactions.

When and how to apply Peer to Peer:

In online communities, peer to peer is most effective. The primary goal of this pattern is to maximize marginal utility. With each new user, the network's attractiveness to other users increases. This results in a self-reinforcing cycle in which the 'winner takes it all' and new players find it increasingly difficult to enter the market.
Well-known companies that use this pattern are Weight Watchers and Twitch.