The Business Model of Weight Watchers (now WW)

Weight Watchers is a globally represented company providing weight management services, operating through a network of company-owned and franchise operations. Through its website, the company offers subscriptions for weight management products and provides interactive and personalized resources allowing users to follow their weight management plans online. The main service of Weight Watcher are the weekly meetings that are led by someone who has succeeded on Weight Watchers. Here, the customers are given tools and strategies to overcome possible challenges and they can share their experiences during this peer-to-peer meetings. Other weight loss services are related to food and recipes as well as fitness and heal. In 2018, the company rebranded to "WW" to reflect "its development from focusing on weight loss to overall health and wellness

Weight Watchers (now WW) Business Model
1963
Founded
7.700
Employees
New York, USA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Weight Watchers (now WW) is structured.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Business Model Patterns

The business model patterns of Weight Watchers (now WW) help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon
BMI BMI

SWOT Analysis

The SWOT Analysis of Weight Watchers (now WW) is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

What makes Weight Watchers (now WW) special?

This section is all about the secret sauce of the business model of Weight Watchers (now WW). If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Marketing Insights

Last but not least in this section we analyse the marketing activities of Weight Watchers (now WW). Which kind of marketing Weight Watchers (now WW) is doing?
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon