The Business Model of Alibaba Group​

Alibaba Group is a family of internet-based businesses including a platform for global wholesale trade and payment, shopping search engine as well as datacentric cloud computing services. As the initial business model the company established with Alibaba.com an international online marketplace serving buyers and suppliers around the world who can use the platform to sell their products to businesses in other countries. In addition, the company operates a marketplace for domestic B2B trade in China with product listing from about 7 million sellers, a Japanese marketplace, and a transaction- based wholesale platform allowing to puchase small amounts of products at wholesale prices. In its e-commerce business, Alibaba offers internet content, advertising, business management software and internet infrastructure services.

Alibaba Group​ Business Model
1999
Founded
254.942
Employees
Hangzhou, CHN
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Alibaba Group​ is structured.
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Business Model Patterns

The business model patterns of Alibaba Group​ help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Alibaba Group​ is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Alibaba Group​ special?

This section is all about the secret sauce of the business model of Alibaba Group​. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Alibaba Group​. Which kind of marketing Alibaba Group​ is doing?
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