The Business Model of Alibaba Group
Alibaba Group is a family of internet-based businesses including a platform for global wholesale trade and payment, shopping search engine as well as datacentric cloud computing services. As the initial business model the company established with Alibaba.com an international online marketplace serving buyers and suppliers around the world who can use the platform to sell their products to businesses in other countries. In addition, the company operates a marketplace for domestic B2B trade in China with product listing from about 7 million sellers, a Japanese marketplace, and a transaction- based wholesale platform allowing to puchase small amounts of products at wholesale prices. In its e-commerce business, Alibaba offers internet content, advertising, business management software and internet infrastructure services.