Offering more to the most satisfied customers. This is important in order not to lose customers in the long term. In simple words, customer satisfaction is a measurement that determines how well a company’s products or services meet customer expectations. It’s one of the most important indicators of purchase intentions and customer loyalty. As such, it helps predict business growth and revenue.

When and how to apply Most Satisfied:

You can measure the overall satisfaction of your clients with your services or monitor specific touchpoints, such as making a purchase, contacting customer support, etc.

After your clients have rated you, it is also a good idea to include open-ended customer satisfaction survey questions. It allows them to justify their decision and provides you with constructive feedback.

But CSAT is not the only available customer experience metric. There are additional metrics that can be used to assess customer loyalty and satisfaction.

The popular NPS (Net Promoter Score) measures the likelihood that your customers will recommend you to their friends and coworkers.