A classic: going after the guys with the most money.

When and how to apply Most Profitable:

In marketing, knowing who you're selling to is just as important as knowing what you're selling. Whether you are B2B or B2C, you will encounter clients of varying sizes. You are responsible for segmenting your clientele in order to provide them with the best service possible. From small businesses to the ultra-wealthy, it pays to know your audience.

Well-known companies that use this pattern are Dior and Aman Resorts.