Unbundling / Bundling

Unbundling / bundling as a Key Activity Can you bundle or unbundle the traditional business model? Bundling consists of insourcing new activities in the value chain, while unbundling consist of outsourcing certain elements and only focusing on what your company is best at. Consider Nike or Apple: both companies focus on design, marketing and retail and have outsourced manufacturing.

Unbundling / Bundling Icon

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