The Business Model of Zara

Zara is a Spanish clothing and accessories retailer and the flagship chain store of Inditex, one of the world’s largest fashion distribution groups. The company's strategy is to maintain little stocking and to update the collections frequently and not only once in a season like other brands. Nevertheless, it promises affordable prices for high-quality design clothing. After the launch of the first store in 1975, Zara has expanded to 2,000+ stores worldwide and an online shop by now.

Zara Business Model
1975
Founded
176.000​
Employees
Arteixo, ESP
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Zara is structured.
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Business Model Patterns

The business model patterns of Zara help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Zara is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Zara special?

This section is all about the secret sauce of the business model of Zara. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Zara. Which kind of marketing Zara is doing?
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