The Business Model of Zara
Zara is a Spanish clothing and accessories retailer and the flagship chain store of Inditex, one of the world’s largest fashion distribution groups. The company's strategy is to maintain little stocking and to update the collections frequently and not only once in a season like other brands. Nevertheless, it promises affordable prices for high-quality design clothing. After the launch of the first store in 1975, Zara has expanded to 2,000+ stores worldwide and an online shop by now.