The Business Model of Xiaomi

Xiaomi Technology Ltd Co. is a Chinese manufacturer and distributor of mobile phones and consumer electronics. It is devoted to create software, hardware and internet services "just for fans". It follows the culture of being a highly user-centric mobile internet enterprise and exceeding the user expectation through innovation and the pursuit of perfection. Founded in 2010, Xiaomi has branched out from smartphones to tablets, the large-screen HDTVs, a set-top box and home router, phone cases, and portable chargers, as well as a plush toy bunny family, the company mascot named Mitoo.

Xiaomi Business Model
2010
Founded
22.074
Employees
Beijing, CHN
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Xiaomi is structured.
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Business Model Patterns

The business model patterns of Xiaomi help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Xiaomi is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Xiaomi special?

This section is all about the secret sauce of the business model of Xiaomi. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Xiaomi. Which kind of marketing Xiaomi is doing?
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