The Business Model of Xiaomi
Xiaomi Technology Ltd Co. is a Chinese manufacturer and distributor of mobile phones and consumer electronics. It is devoted to create software, hardware and internet services "just for fans". It follows the culture of being a highly user-centric mobile internet enterprise and exceeding the user expectation through innovation and the pursuit of perfection. Founded in 2010, Xiaomi has branched out from smartphones to tablets, the large-screen HDTVs, a set-top box and home router, phone cases, and portable chargers, as well as a plush toy bunny family, the company mascot named Mitoo.