The Business Model of Wunderlist

Wunderlist was a productivity app that helped organise work, share shopping lists, plan activities, etc., helping its users get more done in the day. Users could easily collaborate with each other as important discussions about all to-dos are stored in one place. The Public Lists feature allowed users to discover things they want to do, see and do. Wunderlist kept all lists constantly updated with its real-time synchronisation feature. Wunderlist was a free online service for managing tasks and notes and was replaced by Microsoft To Do. The service went online in November 2010 and was available in over 20 languages. With five million users and 13.5 million lists created, it was the most popular GTD application for Apple iOS and was voted iPhone App of the Week in 104 countries in June 2011. Wunderlist was developed by the Berlin-based company 6Wunderkinder, in which Atomico, e42 GmbH, T-Venture and High-Tech Founderrfonds were shareholders. 6Wunderkinder and thus also Wunderlist were bought by Microsoft at the beginning of June 2015 for an amount between 100 and 200 million US dollars. In 2017, Microsoft announced that it would finally discontinue Wunderlist and replace it with its own "To Do" service. In December 2019, a date of 6 May 2020 was given. On 5 May 2020, it was announced that Christian Reber is an investor in the development of a Wunderlist successor, the to-do list app Superlist. As of 6 May 2020, Wunderlist will no longer be available.