The Business Model of Wonderbly

Wonderbly is a London-based start-up combining the power of stories with the power of technology to create magical, personalised children's books. Their stories aim to make children around the world more curious, smarter and happier. The company, then called Lost My Name, was founded in 2012 by friends Asi Sharabi, David Cadji-Newby, Tal Oron and Pedro Serapicos. In 2014, they sought funding of £100,000 on the TV show Dragon's Den, the UK version of the Lion's Den. They received the capital they needed and also achieved the best equity deal in the history of "Dragons' Den". Meanwhile, Wonderbly is known for beautiful illustrations, funny stories and elaborate personalisation. Over two million books have now been sold worldwide.

Wonderbly Business Model
2012
Founded
100
Employees
London, GBR
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Wonderbly is structured.
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Business Model Patterns

The business model patterns of Wonderbly help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Wonderbly is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Wonderbly special?

This section is all about the secret sauce of the business model of Wonderbly. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Wonderbly. Which kind of marketing Wonderbly is doing?
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