The Business Model of VISA

VISA is the world’s largest credit and debit card company and provides payment solutions around the globe. It makes its payment platform available to banks that develop credit and debit card programs for their customers. VISA distinguishes between banks as Issuers or Acquirers. While Issuers provide the cards to the card holders, Acquirers maintain relationships with the merchants. VISA manages the exchange of information between the different agents by operating an “Open-loop payments Network”. When a payment from the card holder to the merchant is processed, the information goes to the Acquirer, then through the VISA network to the Issuer and the same way back until the payment is accepted or rejected.

VISA Business Model
1970
Founded
21.500
Employees
Foster City, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of VISA is structured.
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Business Model Patterns

The business model patterns of VISA help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of VISA is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes VISA special?

This section is all about the secret sauce of the business model of VISA. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of VISA. Which kind of marketing VISA is doing?
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