The Business Model of Vapiano

Vapiano is a restaurant chain combining Italian fast casual dining experience with a relaxing atmosphere. Since its opening in Hamburg 2002, it has grown to over 150 locations in 29 countries on 5 continents with a franchise concept. Its operation can be compared to an upscale fast food restaurant that connects self-service with high-quality food. The restaurants provide a hip setting with modern architect styles and are located in highly dense areas to catch the high customer flow. Franchisees are offered a proven and successful dining concept and an internationally recognized brand.

Vapiano Business Model
2002
Founded
7.691
Employees
Cologne, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Vapiano is structured.
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Business Model Patterns

The business model patterns of Vapiano help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Vapiano is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Vapiano special?

This section is all about the secret sauce of the business model of Vapiano. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Vapiano. Which kind of marketing Vapiano is doing?
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