The Business Model of Unity

Unity users use the platform to bring their fantasies to life. Users of the platform range from game developers to artists, architects, car designers, filmmakers and other players in the creative industry. The Unity platform offers a comprehensive set of software solutions to create real-time interactive 2D and 3D content for mobile phones, tablets, PCs, consoles and augmented and virtual reality devices. Unity aims to make content creation accessible to everyone, targeting both beginners and professionals. For beginners, Unity provides various aids and packages that can be used for game development. Professionals, on the other hand, can decide whether they also want to use these help tools or whether they want to do most of the programming themselves from scratch. The company offers various subscription models. All models include the ability to create content, operate and monetise, as well as support and learning tools in various forms:

  • Student/Private: Free with revenue not exceeding $100,000.

  • Unity Plus: 369.00 € per year and per person with an annual turnover not exceeding 200,000 USD.

  • Unity Pro: €1656.00 per year and per person. This package is not linked to any turnover.

  • Unity Enterprise: €3666.60 per year for 20 people. This package can only be purchased with a minimum of 20 people and does not contain any restrictions.

Unity Business Model
2004
Founded
5.245
Employees
San Francisco, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Unity is structured.
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Business Model Patterns

The business model patterns of Unity help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Unity is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Unity special?

This section is all about the secret sauce of the business model of Unity. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Unity. Which kind of marketing Unity is doing?
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