The Business Model of Uber

Uber provides a smartphone-based service allowing individuals and companies to book rides in selected cities offered by a large pool of local drivers. Once the mobile app is downloaded, users can easily request a ride at any time by setting the location and choosing the desired car. Based on this information, Uber finds the nearest available driver. Uber sets the prices with fare quotes being based on the city where the ride is requested, distance, car type, and demand period, with premium prices for rides during peak demand times. Users pay Uber for the service and the company splits the revenues generated from the rides with the drivers.

Uber Business Model
2000
Founded
29.300
Employees
San Francisco, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Uber is structured.
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Business Model Patterns

The business model patterns of Uber help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Uber is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Uber special?

This section is all about the secret sauce of the business model of Uber. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Uber. Which kind of marketing Uber is doing?
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