The Business Model of Twitter

Twitter is an American publicly traded microblogging and social networking website launched in 2006. With more than 211 million daily active users and 500 million daily tweets (posts), Twitter is undoubtedly one of the most popular social media platforms in existence today. Twitter's main purpose is to connect people and allow them to share their thoughts with a large audience. Twitter allows users to discover stories about today's most important news and events, follow people or companies that publish content they enjoy consuming, or simply communicate with friends. In addition, PR teams and marketers can use Twitter to increase brand awareness and engage their audience.

Twitter Business Model
2006
Founded
7.500
Employees
San Francisco, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Twitter is structured.
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Business Model Patterns

The business model patterns of Twitter help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Twitter is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Twitter special?

This section is all about the secret sauce of the business model of Twitter. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Twitter. Which kind of marketing Twitter is doing?
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