The Business Model of Too Good To Go

The company was founded in Copenhagen, Denmark in 2015 and saved the first dish from the bin in 2016. Too Good To Go is an app that connects customers with restaurants, bakeries, hotels, cafés, businesses and supermarkets to buy food that would otherwise be thrown away. The goal of Too Good To Go is to reduce food waste and bring back the appreciation of food. Vendors can both increase their sales and contribute to food waste by selling surplus food. The app is free of charge. Customers can use a filter function to find the right business in their area. The food is collected by the customers themselves in a time period specified by the provider, usually the last half hour before closing. The so-called "surprise bags" are leftover foodstuffs that consumers receive for an average of two-thirds less than the original price. Payment is made via the app using PayPal or credit card. A commission of €1.19 per order goes to Too Good To Go. Too Good To Go has been able to save over 52 million food items and dishes. The company is represented in 17 countries in Europe and North America and has around 177,000 participating companies and around 68.1 million users worldwide.