The Business Model of Tonal

Tonal is a unique fitness device in the field of home training with weights. The equipment offers the possibility to train from the comfort of your home without taking up a lot of space. The device consists of a wall-mounted interactive touch screen with two swing-out arms that automatically move up and down, allowing 170 different pulling and pushing exercises. Tonal uses a combination of electricity and magnets to digitise weights. Through the revolutionary technology of dynamic weights, resistance of up to 200 pounds (90.5 kg) can be applied.

Tonal has different trainers that offer workouts in areas such as strength training, yoga, kickboxing, barre, Pilates and meditation. You can access the large selection of workouts via the integrated screen. In addition to the predefined training units, you also have the option of creating your own training plan. Each training session is adapted to the personal goals and personal performance. The system has sensors that provide accurate feedback on form, position and range of motion.

Tonal Business Model
2015
Founded
350
Employees
San Francisco, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Tonal is structured.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Business Model Patterns

The business model patterns of Tonal help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon
BMI BMI

SWOT Analysis

The SWOT Analysis of Tonal is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

What makes Tonal special?

This section is all about the secret sauce of the business model of Tonal. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Marketing Insights

Last but not least in this section we analyse the marketing activities of Tonal. Which kind of marketing Tonal is doing?
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon