The Business Model of Tonal

Tonal is a unique fitness device in the field of home training with weights. The equipment offers the possibility to train from the comfort of your home without taking up a lot of space. The device consists of a wall-mounted interactive touch screen with two swing-out arms that automatically move up and down, allowing 170 different pulling and pushing exercises. Tonal uses a combination of electricity and magnets to digitise weights. Through the revolutionary technology of dynamic weights, resistance of up to 200 pounds (90.5 kg) can be applied.

Tonal has different trainers that offer workouts in areas such as strength training, yoga, kickboxing, barre, Pilates and meditation. You can access the large selection of workouts via the integrated screen. In addition to the predefined training units, you also have the option of creating your own training plan. Each training session is adapted to the personal goals and personal performance. The system has sensors that provide accurate feedback on form, position and range of motion.