The Business Model of Tinder

Tinder is a commercial mobile dating app that attempts to make meeting new people in your neighborhood more convenient. It's used to start flirtations, make new friends, or date for casual sex. Match Group Inc., headquartered in Dallas, Texas, owns Tinder. ​Users can examine the profile photographs and information of other users in their region using the app's swiping functionality. If a user likes someone, they swipe right on their photo. They swipe to the left if they don't like it. When both users swipe their photos to the right, a match is formed, and you can contact with this individual via chat from then on.​

Tinder Business Model
2012
Founded
800
Employees
Los Angeles, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Tinder is structured.
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Business Model Patterns

The business model patterns of Tinder help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Tinder is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Tinder special?

This section is all about the secret sauce of the business model of Tinder. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Tinder. Which kind of marketing Tinder is doing?
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