The Business Model of TikTok
TikTok is a popular social media application that enables users to create, view, and share 60-second video shots on their mobile devices. The app's addictive nature and high level of engagement are attributed to its personalized feeds of humorous short films complemented by music and sound effects. Both amateurs and professionals can enhance their videos using effects such as filters, background music, and stickers. They can collaborate on content and make split-screen duet videos regardless of their geographical distance.