The Business Model of TikTok

TikTok is a popular social media application that enables users to create, view, and share 60-second video shots on their mobile devices. The app's addictive nature and high level of engagement are attributed to its personalized feeds of humorous short films complemented by music and sound effects. Both amateurs and professionals can enhance their videos using effects such as filters, background music, and stickers. They can collaborate on content and make split-screen duet videos regardless of their geographical distance.

TikTok Business Model
2016
Founded
15.000
Employees
Los Angeles, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of TikTok is structured.
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Business Model Patterns

The business model patterns of TikTok help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of TikTok is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes TikTok special?

This section is all about the secret sauce of the business model of TikTok. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of TikTok. Which kind of marketing TikTok is doing?
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