The Business Model of Thermomix by Vorwerk

The Thermomix is a 12-function food processor by Vorwerk. The first half of the term "Thermo-" refers to the food processor's cooking function. Thermomix is a trademark of the international firm Vorwerk, headquartered in Wuppertal. Not only can the equipment chop and combine, but it can also prepare and sauté a range of cuisines. The Thermomix's most recent model, the "TM6," became available in 2019, but the original kitchen appliance was introduced in 1961. Vorwerk was founded 1883. The Thermomix is comprised of a motor and control unit with integrated heaters and scales, an operation touchscreen, a detachable mixing bowl, and a revolving beater blade with four pawls. Naturally, the device includes standard cooking tasks such as stirring, mixing, kneading, and steaming. Until May 2021, the corporation offered the appliances exclusively through direct sales by sales agents, meaning the product was not available through independent stores. Vorwerk sales professionals visited potential customers at their homes and exhibited the appliance in this environment. Due to the current Corona outbreak, the firm has also enabled direct purchase of the newer TM6 model via the company website, in addition to giving personal visits with field employees to display the newly purchased end product in a private setting.

Thermomix by Vorwerk Business Model
1883
Founded
12.260
Employees
Wuppertal, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Thermomix by Vorwerk is structured.
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Business Model Patterns

The business model patterns of Thermomix by Vorwerk help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Thermomix by Vorwerk is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Thermomix by Vorwerk special?

This section is all about the secret sauce of the business model of Thermomix by Vorwerk. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Thermomix by Vorwerk. Which kind of marketing Thermomix by Vorwerk is doing?
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