The Business Model of Tesla

Tesla Motors designs, manufactures and sells electric cars with best in class performance regarding acceleration and safety combined with appealing design. Tesla made electric vehicles an object of desire. Tesla also markets electric powertrain components, including lithium-ion battery packs to other car makers including Daimler and Toyota. Tesla began production of the Roadster, the company's first automobile, in 2009. Tesla Model S sedan was introduced in 2012, Tesla Model X SUV in 2015, Tesla Model 3 sedan in 2017, and Tesla Model Y crossover in 2020. Tesla sold the most battery electric and plug-in electric vehicles in 2020, accounting for 16% of the plug-in market (which includes plug-in hybrids) and 23% of the battery-electric (pure electric) market. The company develops and installs photovoltaic systems in the United States through its subsidiary Tesla Energy. Tesla Energy is also a leading global supplier of battery energy storage systems, with plans to install 3 gigawatt-hours (GWh) by 2020. The Tesla Model 3 is the best-selling plug-in electric car of all time and will become the first electric vehicle to sell one million units globally in June 2021.

Tesla Business Model
2003
Founded
110.000
Employees
Paolo Alto, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Tesla is structured.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Business Model Patterns

The business model patterns of Tesla help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon
BMI BMI

SWOT Analysis

The SWOT Analysis of Tesla is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

What makes Tesla special?

This section is all about the secret sauce of the business model of Tesla. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Marketing Insights

Last but not least in this section we analyse the marketing activities of Tesla. Which kind of marketing Tesla is doing?
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon