The Business Model of Sushi Bikes

Sushi Bikes was formed in 2019 in Munich (Germany) by Andreas Weinzierl and Joko Winterscheidt, who serves as advertising face and investor. The company presently employs 20 people*. Sushi Bikes offers e-bikes that are comparable in terms of weight, pricing, and design. The start-up was formed with the goal of increasing cycling's appeal in order to foster a more sustainable future. It is targeted at young riders, students, and anyone who choose to go by bike rather than car or public transportation in the city. The requirement is to sell the pedelec for less than 1000 euros in order to make sustainable travel accessible to as many people as possible. Sushi Bike is less expensive than comparable products at 999 euros. It features a lightweight and compact battery that is designed for urban use and charges in 3.5 hours via a USB connection. Sushi Bikes also includes an additional inbuilt USB connector for charging a power bank. The e-minimalist bike's look is similar to that of a singlespeed bicycle; it has a range of 30 to 70 kilometers and weighs between 15 and 17 kg. At the moment, two distinct pedelecs are available: the "Maki" and the "California Roll."

Sushi Bikes Business Model
2019
Founded
30
Employees
Munich, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Sushi Bikes is structured.
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Business Model Patterns

The business model patterns of Sushi Bikes help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Sushi Bikes is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Sushi Bikes special?

This section is all about the secret sauce of the business model of Sushi Bikes. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Sushi Bikes. Which kind of marketing Sushi Bikes is doing?
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