The Business Model of Sushi Bikes
Sushi Bikes was formed in 2019 in Munich (Germany) by Andreas Weinzierl and Joko Winterscheidt, who serves as advertising face and investor. The company presently employs 20 people*. Sushi Bikes offers e-bikes that are comparable in terms of weight, pricing, and design. The start-up was formed with the goal of increasing cycling's appeal in order to foster a more sustainable future. It is targeted at young riders, students, and anyone who choose to go by bike rather than car or public transportation in the city. The requirement is to sell the pedelec for less than 1000 euros in order to make sustainable travel accessible to as many people as possible. Sushi Bike is less expensive than comparable products at 999 euros. It features a lightweight and compact battery that is designed for urban use and charges in 3.5 hours via a USB connection. Sushi Bikes also includes an additional inbuilt USB connector for charging a power bank. The e-minimalist bike's look is similar to that of a singlespeed bicycle; it has a range of 30 to 70 kilometers and weighs between 15 and 17 kg. At the moment, two distinct pedelecs are available: the "Maki" and the "California Roll."