Spotify

Spotify is a Swedish audio streaming and media services company created by Daniel Ek and Martin Lorentzon on 23 April 2006. As of June 2021, it is one of the world's largest music streaming services, with over 365 million monthly active users, including 165 million paid members. Spotify is listed on the New York Stock Exchange in the form of American depositary receipts (via a Luxembourg-based holding company, Spotify Technology S.A.). Spotify provides digital copyright-restricted recorded music and podcasts from record labels and media firms, including over 70 million songs. As a freemium service, basic functions such as offline listening and limited control are available for a fee, while further features such as commercial-free listening and offline listening are available via paid subscriptions. Users can do artist, album, or genre searches and build, update, and share playlists.

Spotify Business Model
2006
Founded
6.544
Employees
Stockholm, SWE
Headquarter

Hard Facts

Business Model Canvas of Spotify

The business model canvas of Spotify shows a detailed explanation of how the business model of Spotify is structured.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Business Model Patterns of Spotify

The business model patterns of Spotify help to understand the mechanics behind the business model of Spotify. For a better understanding we added a description of how Spotify is using the detailed patterns. Furthermore you can learn more about the specific business model pattern by clicking learn more.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon
BMI BMI

SWOT Analysis of Spotify

The SWOT Analysis of Spotify is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

What makes Spotify special and action oriented insights about Spotify

This section is all about the secret sauce of the business model of Spotify. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Marketing of Spotify

Last but not least in this section we analyse the marketing activities of Spotify? Which kind of marketing Spotify is doing? By clicking the i you can see a detailed description.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon