The Business Model of Sonos
Sonos is an audio product developer and manufacturer. John MacFarlane, Craig Sherlburne, Tom Cullen, and Trung Mai formed the company in 2002. Santa Barbara, California is home to the company's headquarters. Sonos' most well-known product is its multi-room audio system. The company sells a variety of speakers and audio components, including soundbars, television sound systems, and subwoofers. Each product is reasonably simple to set up and operate. By 2021, Sonos will have a presence in more than 60 countries, offer more than 50 streaming services, and have filed over 500 patents for its innovative technology. It wishes to transform hearing into an intensive experience that hits everyone uniquely. Its mission is to make music accessible to everyone in every room of the house. Sonos received the World Media Awards 2020's Technology and Telecommunications category for its multiplatform campaign. Additionally, the firm was awarded the iF Design Award 2021 for its packaging design for the Sonos Arc.