SolarCity (now Tesla Energy)

SolarCity Corporation was a publicly listed corporation based in Fremont, California. The company sold and installed solar energy generation systems, as well as other associated products and services, to residential, commercial, and industrial customers. Peter and Lyndon Rive, cousins of Tesla, Inc. CEO Elon Musk, launched the company on July 4, 2006. Tesla acquired SolarCity for around $2.6 billion in 2016 and reorganized its solar operations as Tesla Energy. SolarCity concentrated its efforts on door-to-door sales of leased systems, in which customers paid no upfront fees but agreed to purchase the electricity generated by the panels from the firm for 20 years. SolarCity's business model became the most popular in the United States and propelled the company to become the largest residential solar installer, but it saddled the company with over $1.5 billion in debt by the time it was acquired in 2016, drawing criticism from consumer advocates and government regulators.

SolarCity (now Tesla Energy) Business Model
2006
Founded
2016
Acquired by Tesla
Palo Alto, CA
Headquarter

Hard Facts

Business Model Canvas of SolarCity (now Tesla Energy)

The business model canvas of SolarCity (now Tesla Energy) shows a detailed explanation of how the business model of SolarCity (now Tesla Energy) is structured.
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Business Model Patterns of SolarCity (now Tesla Energy)

The business model patterns of SolarCity (now Tesla Energy) help to understand the mechanics behind the business model of SolarCity (now Tesla Energy). For a better understanding we added a description of how SolarCity (now Tesla Energy) is using the detailed patterns. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis of SolarCity (now Tesla Energy)

The SWOT Analysis of SolarCity (now Tesla Energy) is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes SolarCity (now Tesla Energy) special and action oriented insights about SolarCity (now Tesla Energy)

This section is all about the secret sauce of the business model of SolarCity (now Tesla Energy). If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing of SolarCity (now Tesla Energy)

Last but not least in this section we analyse the marketing activities of SolarCity (now Tesla Energy)? Which kind of marketing SolarCity (now Tesla Energy) is doing? By clicking the i you can see a detailed description.
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