Snapchat

Snapchat provides a fast and easy way to share moments with friends. After registration, users can send captioned photos and videos to a defined number of friends who are given a certain amount of time to watch the message. The user can control the time of the message viewing by setting the timer up to ten seconds before sending the message. When the time is up the message disappears forever. The recipients can take a screenshot while viewing the message and the sender receives a notification about it. Due to its disappearance feature, it is criticized for being prone to privacy-sensitive content, especially sexual content. Snap Inc.'s founders control a combined 95% of voting shares (Spiegel owns 48% and Murphy owns 47% ), which are undiluted and transferable to the other upon retirement or death.

Snapchat Business Model
2011
Founded
6.000
Employees
Fort Lauderdale, FL
Headquarter

Hard Facts

Business Model Canvas of Snapchat

The business model canvas of Snapchat shows a detailed explanation of how the business model of Snapchat is structured.
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Business Model Patterns of Snapchat

The business model patterns of Snapchat help to understand the mechanics behind the business model of Snapchat. For a better understanding we added a description of how Snapchat is using the detailed patterns. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis of Snapchat

The SWOT Analysis of Snapchat is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Snapchat special and action oriented insights about Snapchat

This section is all about the secret sauce of the business model of Snapchat. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing of Snapchat

Last but not least in this section we analyse the marketing activities of Snapchat? Which kind of marketing Snapchat is doing? By clicking the i you can see a detailed description.
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