The Business Model of Sayollo
Sayollo connects gamers with brands. The company's gComm is the first platform for real-world merchandise sales within mobile games. With gComm facilitating a seamless transition for both, Sayollo's vision is to merge the virtual metaverse of gaming and the tangible reality of physical products. This lets developers monetize their content and puts brands in front of 3.2 billion Gen-Z mobile gamers worldwide. The company does this by employing "native ads," which are integrated directly into the game and do not interfere with gameplay. gComm, an in-game store for real goods, in-game-ads, an integration of advertisements into the gaming environment, and creative studio are their three primary offerings. Using these, organizations can profit from making a constant gaming-business experience that is connecting with and doesn't remove gamers from the game.