The Business Model of Ryanair

Ryanair is an Irish low-cost airline headquartered in Dublin which was established in 1985 by the Ryan family with one plane flying once a day carrying passengers between Waterford in the south- east of Ireland to Gatwick airport in London. The expansion occurred cured rapidly and the rise of Ryanair as a successful short-haul budget airline was in particular promoted by the deregulation of the airline industry in Europe in 1997 which strengthened the company's competitiveness compared to existing traditional airlines.

Ryanair Business Model
1985
Founded
19.116
Employees
Dublin, IRL
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Ryanair is structured.
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Business Model Patterns

The business model patterns of Ryanair help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Ryanair is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Ryanair special?

This section is all about the secret sauce of the business model of Ryanair. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Ryanair. Which kind of marketing Ryanair is doing?
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