The Business Model of Rose Bikes

The family-owned company Rose Bikes was founded in 1907 in Germany as a bicycle retail shop and started in 1982 as one of the first European companies with direct mail order of bicycles from Japanese and Canadian bicycle brands. Since 2011, the company has been selling bicycles under its own brand "Rose". In addition to bicycles, Rose also sells bicycle parts, clothing and accessories from well-known cycling brands. Rose sells the products both in its 8 own shops and via online mail order; in the specialist shops, a wide range of additional services such as a service workshop and measurement are offered. Rose's core business is online direct sales.

1907

Founded

480

Employees

Bocholt, GER

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Rose Bikes is structured.

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Business Model Patterns

The business model patterns of Rose Bikes help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of Rose Bikes is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes Rose Bikes special?

This section is all about the secret sauce of the business model of Rose Bikes. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!