The Business Model of Roblox

The platform offers a toolbox with which own games can be built and programmed. At the same time, the company serves as a platform for the infinite number of created game worlds. Every user can choose whether they want to create a game themselves or play existing games. Furthermore, games can also be created in teams. The platform also offers friends and chat functions to get in touch with other players. The Roblox Studio is used to develop your own game worlds. There are no limits to the imagination here. The developers themselves can decide on the design, the type of game, and the rules of the game in their worlds. Each user has his or her own avatar, which can be designed according to preferences. In most cases, the games are available to users free of charge. However, certain areas and items in the game worlds as well as in the avatar marketplace may be blocked and must be bought with the in-game currency "Robux". One euro is equal to 80 Robux. This in-game currency is obtained by playing the game or by exchanging it for real money. Some of the Robux spent in the game are credited to the game developer and can be exchanged back into real money. In this way, game developers can earn extra money.

Roblox Business Model
2004
Founded
1.600
Employees
San Mateo, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Roblox is structured.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Business Model Patterns

The business model patterns of Roblox help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon
BMI BMI

SWOT Analysis

The SWOT Analysis of Roblox is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

What makes Roblox special?

This section is all about the secret sauce of the business model of Roblox. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon

Marketing Insights

Last but not least in this section we analyse the marketing activities of Roblox. Which kind of marketing Roblox is doing?
BMI BMI
Unlock

Unlock Premium Content

Get full access to 160+ Business Model Analyzes with Premium and discover the full scope!

Sign up for free Icon