The Business Model of Rimowa

Rimowa (Richard Morszeck Warenzeichen) is one of the leading European manufacturers of travel luggage. Rimowa was found in 1898 in Cologne, Germany, where they crafted suitcases from hardwearing wood. They are especially known for their signature aluminum trunk with a groove pattern. This design is inspired by the Junkers F13 plane, the very first metal passenger aircraft. The light construction, sublime stability, and long aluminum durability were game changers for Rimowa and made them especially popular among pilots and flight attendants. Later on, also among businessmen and people from the upper class who traveled a lot and with time became Rimowa the representative travel companion of high society. To this day, Rimowa combines craftsmanship with technology and innovation to create superior products with outstanding quality. Nowadays they offer two kinds of suitcases, the classic aluminum one and one made from polycarbonate. In 2017 Rimowa joined the LVMH group and in 2018 they had a rebranding with the goal to become a global lifestyle brand. They have collaborations with high fashion brands like Dior, Supreme, and Off-White and made a name for themselves in the fashion industry. They also have collaborations with other high-end luxury brands like Porsche and regularly release limited editions. Furthermore, Rimowa offers other travel essentials like backpacks, bags, sunglasses, phone cases, and other accessories among their suitcases. They promote their brand with different Celebrities, Influencers, and Athletes. Rimowa has 3 production sites in Germany, the Czech Republic, and Canada, and its products are distributed in over 65 countries through nearly 150 stores. As well as they have a website where they offer worldwide shipping.