The Business Model of Refurbed

Refurbed is an Austrian online marketplace for high-quality refurbished electrical appliances and was founded in 2017 by Peter Windischhofer, Kilian Kaminski and Jürgen Riedl in Vienna. The production of new electronic devices leads to enormous CO2 emissions, resource consumption and results in a lot of electronic waste. Refurbed aims to enable a sustainable and risk-free purchase of electronic devices. Currently, Refurbed sells not only classic electronic devices such as smartphones and laptops, but also household appliances such as hoovers or coffee machines. The company buys used electronic products in large quantities. The refurbishment process is then carried out by licensed manufacturers or vendors. These are controlled and checked by Refurbed. The finished refurbished product is distributed via the Refurbed platform and shipped directly to the consumer by the manufacturer. All devices have a 30-day free trial period and a 12-month warranty. They also cost on average 40% less than new products and contribute to a more sustainable planet.

Refurbed Business Model
2017
Founded
200
Employees
Vienna, AUT
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Refurbed is structured.
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Business Model Patterns

The business model patterns of Refurbed help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Refurbed is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Refurbed special?

This section is all about the secret sauce of the business model of Refurbed. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Refurbed. Which kind of marketing Refurbed is doing?
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