The Business Model of PSFK
PSFK began as blog chronicling everyday design and innovation. Meanwhile it has evolved into a research, publishing and consulting company focusing on innovative trends and innovation consulting, covering mainly, design, advertising, digital, technology, and recently home living. The objective of PSFK is to provide its blog readers a constant stream of inspiration and new ideas to use for their own work. The main business is providing consultation on trend insights and business strategies to top corporations such as Apple, BMW, or Google.