The Business Model of Pinterest

Ben Silbermann, Evan Sharp, and Paul Sciarra collaborated on this project in 2010. Pinterest is a social media platform located in San Francisco that was founded to facilitate the sharing of ideas and inspiration for a variety of interests and projects. Pinterest is a free website, however registration is required to use it. Currently, the service is accessible via a web browser and mobile applications for iOS, Android, and Windows 10 PCs. The founders' goal is to assist people in organizing their social life in a digital realm. It enables users to engage visually with one another and discover new interests by sharing images or videos on their own boards or by reposting from others' boards. You can either upload a photo from your computer or use the Pinterest pin button to save items found on the internet. This results in a group of "pins" with a common topic. Additionally, businesses can use "Pinterest Business" to promote their content and attract new clients.

Pinterest Business Model
2010
Founded
2500
Employees
San Francisco (US-CA)
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Pinterest is structured.
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Business Model Patterns

The business model patterns of Pinterest help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Pinterest is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Pinterest special?

This section is all about the secret sauce of the business model of Pinterest. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Pinterest. Which kind of marketing Pinterest is doing?
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