The Business Model of Patreon

Patreon Inc. was founded by Jack Conte (CEO) to offer creators on the internet the chance to generate fair rewards for their works. With the help of the company's platform, they can have their achievements directly rewarded by their fans in the form of subscriptions. In return, the supporters, also called patrons, receive exclusive benefits, including early access to content, shout-outs or prizes. Among others, podcast and video producers, musicians, non-profit organisations, reporters, etc. take advantage of this website.

What exactly the respective business models look like is up to the content creators and their aspirations. Above all, the platform's structure, which is free of advertising, trolls and algorithms, gives the creators freedom to develop their offerings. They are independent of trends, approvals, restrictions and advertising monetisation models and can focus on their own interests. Furthermore, it enables direct communication and relationship building with supporters. With Patreon, creatives can pursue their artistic careers without having to forego financial stability.

Patreon Business Model
2013
Founded
800
Employees
San Francisco, CA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Patreon is structured.
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Business Model Patterns

The business model patterns of Patreon help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Patreon is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Patreon special?

This section is all about the secret sauce of the business model of Patreon. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Patreon. Which kind of marketing Patreon is doing?
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