The Business Model of Patreon
Patreon Inc. was founded by Jack Conte (CEO) to offer creators on the internet the chance to generate fair rewards for their works. With the help of the company's platform, they can have their achievements directly rewarded by their fans in the form of subscriptions. In return, the supporters, also called patrons, receive exclusive benefits, including early access to content, shout-outs or prizes. Among others, podcast and video producers, musicians, non-profit organisations, reporters, etc. take advantage of this website.
What exactly the respective business models look like is up to the content creators and their aspirations. Above all, the platform's structure, which is free of advertising, trolls and algorithms, gives the creators freedom to develop their offerings. They are independent of trends, approvals, restrictions and advertising monetisation models and can focus on their own interests. Furthermore, it enables direct communication and relationship building with supporters. With Patreon, creatives can pursue their artistic careers without having to forego financial stability.