The Business Model of Patagonia

Patagonia is a clothing brand in the outdoor industry that positions itself as anti-consumerist and sustainability-oriented. The company was founded in 1973 by Yvon Chouinard and has its headquarters in Venture, California. The product range extends from jackets to shoes and sports equipment. Since its foundation, the protection of the planet and conscious consumption have played an essential role in the brand's image. Because of these two pillars of the brand identity, the business model is not only based on the sale of sustainably produced clothing, but also on the repair of this clothing to ensure an extended life span of the products.

1973

Founded

2400

Employees

Ventura, CA

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Patagonia is structured.

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Business Model Patterns

The business model patterns of Patagonia help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of Patagonia is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes Patagonia special?

This section is all about the secret sauce of the business model of Patagonia. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!