The Business Model of Owlet

Founded in 2013, Owlet has taken the pulse oximetry technology used by surgeons to monitor oxygen levels and pulse via the finger and applied it to a wireless sock for babies. Owlet's Smart Sock is able to monitor heart rate and oxygen levels. The sock is connected to a home monitoring device that can provide alerts in case of an emergency and transmit data in real time to a connected app. The aim of Owlet is to provide parents with a sense of security through education and information, and to alleviate their worries about sudden infant death syndrome. The four co-founders of Owlet are all young fathers themselves.

Owlet Business Model
2013
Founded
222
Employees
Lehi, UT
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Owlet is structured.
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Business Model Patterns

The business model patterns of Owlet help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Owlet is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Owlet special?

This section is all about the secret sauce of the business model of Owlet. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Owlet. Which kind of marketing Owlet is doing?
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