The Business Model of OnlyFans

OnlyFans is an online platform, app and content subscription service. It was founded in London in 2016 by British tech entrepreneur and investor Timothy Stokely. OnlyFans is a platform where content creators can provide exclusive content for which their target audience can pay premium prices. A paywall allows creators to protect or block their content, fans can access this content for a monthly fee or a one-off amount. A monthly subscription fee of between $4.99 and $49.99 gives a person access to the exclusive content. 80% of the revenue remains with the creators themselves, but OnlyFans retains 20%. Compared to other services like Instagram, the website offers creators a way to profit directly from the use of the platform.

OnlyFans Business Model
2016
Founded
814
Employees
London, GBR
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of OnlyFans is structured.
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Business Model Patterns

The business model patterns of OnlyFans help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of OnlyFans is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes OnlyFans special?

This section is all about the secret sauce of the business model of OnlyFans. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of OnlyFans. Which kind of marketing OnlyFans is doing?
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