The Business Model of Onlinedoctor
Onlinedoctor.ch is an online platform that is integrated in the medical field of dermatological consultation. OnlineDoctor AG was founded in 2016 by the dermatologist Dr. med. E. Paul Scheidegger, by the current (as of 2021) Chairman of the Board of Directors Dr. rer. soc. HSG Tobias Wolf and Dr. oec. HSG Phillip S. F. Wustrow. In addition to St. Gallen (Switzerland), where the company was founded, there are also locations in Zurich (Switzerland) and Hamburg (Germany). The platform has been available online since 2017. With OnlineDoctor 24 GmbH, there is a subsidiary that offers the same services in Germany and Austria and in which onlinedoctor.ch is the sole shareholder. With the help of the expertise of more than 130 Swiss dermatologists and an entire network of more than 600 dermatologists, they make it possible for people who initially suspect a skin disease or injury to not have to go to the doctor immediately, but to have an alternative option from home in order to obtain a specialist medical opinion. Their strategy to win customers online is to present their personal side to the customer on the platform. In times of digitalisation, they have created a way to adapt to these modern times.