The Business Model of Onbelle
Onbelle provides a women’s fashion rental service delivering clothes and accessories home for a monthly fee. After the subscription, members can choose several favorite pieces of clothes or accessories from the product range offered on the website which are used for an individual profile creation. Based on this profile, Onbelle delivers either a box with three accessories or a fashion box with two articles of apparel and two accessories. The pieces received by the customer remain a surprise until the box is opened. The customer can decide to wear the articles for a while, to buy them or to send them back if they do not meet the desired style. In this case, the customer will receive a new box with different articles.