The Business Model of Onbelle

Onbelle provides a women’s fashion rental service delivering clothes and accessories home for a monthly fee. After the subscription, members can choose several favorite pieces of clothes or accessories from the product range offered on the website which are used for an individual profile creation. Based on this profile, Onbelle delivers either a box with three accessories or a fashion box with two articles of apparel and two accessories. The pieces received by the customer remain a surprise until the box is opened. The customer can decide to wear the articles for a while, to buy them or to send them back if they do not meet the desired style. In this case, the customer will receive a new box with different articles.

Onbelle Business Model
2016
Founded
15
Employees
Cologne, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Onbelle is structured.
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Business Model Patterns

The business model patterns of Onbelle help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Onbelle is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Onbelle special?

This section is all about the secret sauce of the business model of Onbelle. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Onbelle. Which kind of marketing Onbelle is doing?
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