The Business Model of NeoTaste

Users discover and sample new cafes and eateries throughout the world. The app proposes restaurants, bars, and cafes in the user's proximity based on their location. For a price of 29€ per year, consumers receive vouchers and discounts at participating restaurants. The founder of NeoTaste negotiates the offers with the restaurateurs on a local level. They are not charged for the program. At the moment, 50 restaurants in Hanover are participating in the initiative.

NeoTaste Business Model
2019
Founded
16
Employees
Osnabrück, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of NeoTaste is structured.
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Business Model Patterns

The business model patterns of NeoTaste help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of NeoTaste is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes NeoTaste special?

This section is all about the secret sauce of the business model of NeoTaste. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of NeoTaste. Which kind of marketing NeoTaste is doing?
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