The Business Model of NeoTaste
Users discover and sample new cafes and eateries throughout the world. The app proposes restaurants, bars, and cafes in the user's proximity based on their location. For a price of 29€ per year, consumers receive vouchers and discounts at participating restaurants. The founder of NeoTaste negotiates the offers with the restaurateurs on a local level. They are not charged for the program. At the moment, 50 restaurants in Hanover are participating in the initiative.