The Business Model of Naked Insurance

As of August 12, 2026

Naked Insurance is the consumer brand operated by Naked Financial Technology (Pty) Ltd, a South African authorised Financial Services Provider (FSP 48822). The company provides digital personal insurance products including car, home, contents, single-item and pet cover through its website and mobile app.

Naked Financial Technology (Pty) Ltd is registered in South Africa under registration number 2016/427911/07 and is based in Parktown, Johannesburg. Its policies are underwritten by Hollard Specialist Insurance Limited.

2016

Founded

160

Employees

Johannesburg, ZAF

Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Naked Insurance is structured.

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Business Model Patterns

The business model patterns of Naked Insurance help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.

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SWOT Analysis

The SWOT Analysis of Naked Insurance is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.

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What makes Naked Insurance special?

This section is all about the secret sauce of the business model of Naked Insurance. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!