The Business Model of Model No.

Model No. is an innovative, sustainable alternative to traditional mass and factory produced furniture. Founded in 2018, the Oakland, CA-based company creates original furniture designs from eco-friendly materials. Production is made to order, using 3D print technologies and other methods to prevent unsold inventory in the first place, and to avoid redundant and wasteful manufacturing waste. In addition, Model No. focuses on the needs of the consumer, so all of their designs are customisable to a customer's style, budget and home. Each item is made to order and delivered within a few weeks, avoiding long waiting times and unnecessary stock.