The Business Model of Microsoft

Microsoft Corporation is a multinational technology company headquartered in Redmond, Washington, that specializes in the development and sale of computer software, consumer electronics, personal computers, and related services. The Microsoft Windows operating system family, the Microsoft Office suite, and the Internet Explorer and Edge web browsers among the company's most well-known software products. The Xbox video game consoles and the Microsoft Surface range of touchscreen personal computers are the company's major hardware offerings. On April 4, 1975, Bill Gates and Paul Allen launched Microsoft (the name is a portmanteau of "microcomputer software") to create and market BASIC interpreters for the Altair 8800. With MS-DOS in the mid-1980s, it dominated the personal computer operating system industry, followed by Microsoft Windows. Microsoft workers became billionaires and an estimated 12,000 millionaires as a result of the company's 1986 initial public offering (IPO) and subsequent rise in share price. Along with Google, Apple, Amazon, and Facebook, it is considered one of the Big Five corporations in the United States' information technology industry.

Microsoft Business Model
1975
Founded
221.000
Employees
Redmond, WA
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Microsoft is structured.
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Business Model Patterns

The business model patterns of Microsoft help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Microsoft is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Microsoft special?

This section is all about the secret sauce of the business model of Microsoft. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Microsoft. Which kind of marketing Microsoft is doing?
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