The Business Model of McDonald’s

McDonald's is an American fast food company started in 1940 in San Bernardino, California, by Richard and Maurice McDonald. They renamed their business a hamburger stand and then converted it into a franchise, introducing the Golden Arches emblem in 1953 at a location in Phoenix, Arizona. In 1955, businessman Ray Kroc joined the company as a franchise agent and eventually acquired the chain from the McDonald brothers. McDonald's previously had its headquarters in Oak Brook, Illinois, but relocated to Chicago in June 2018. McDonald's is the world's largest restaurant chain in terms of revenue, serving more than 69 million people daily in more than 100 countries through 37,855 locations as of 2018.

McDonald’s Business Model
1940
Founded
200.000
Employees
Chicago, IL
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of McDonald’s is structured.
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Business Model Patterns

The business model patterns of McDonald’s help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of McDonald’s is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes McDonald’s special?

This section is all about the secret sauce of the business model of McDonald’s. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of McDonald’s. Which kind of marketing McDonald’s is doing?
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