McDonald’s

McDonald's is an American fast food company started in 1940 in San Bernardino, California, by Richard and Maurice McDonald. They renamed their business a hamburger stand and then converted it into a franchise, introducing the Golden Arches emblem in 1953 at a location in Phoenix, Arizona. In 1955, businessman Ray Kroc joined the company as a franchise agent and eventually acquired the chain from the McDonald brothers. McDonald's previously had its headquarters in Oak Brook, Illinois, but relocated to Chicago in June 2018. McDonald's is the world's largest restaurant chain in terms of revenue, serving more than 69 million people daily in more than 100 countries through 37,855 locations as of 2018.

McDonald’s Business Model
1940
Founded
210.000
Employees
Chicago, IL
Headquarter

Hard Facts

Business Model Canvas of McDonald’s

The business model canvas of McDonald’s shows a detailed explanation of how the business model of McDonald’s is structured.
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Business Model Patterns of McDonald’s

The business model patterns of McDonald’s help to understand the mechanics behind the business model of McDonald’s. For a better understanding we added a description of how McDonald’s is using the detailed patterns. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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Related Business Models of McDonald’s

The section related business models of McDonald’s shows, on a mathematical basis, which companies are using a related business model structure like McDonald’s. By clicking the company logo you come directly to the linked business model analysis.
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SWOT Analysis of McDonald’s

The SWOT Analysis of McDonald’s is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes McDonald’s special and action oriented insights about McDonald’s

This section is all about the secret sauce of the business model of McDonald’s. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing of McDonald’s

Last but not least in this section we analyse the marketing activities of McDonald’s? Which kind of marketing McDonald’s is doing? By clicking the i you can see a detailed description.
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