Magic Leap

Magic Leap was founded in 2010 by Rony Abovitz in Florida. Magic Leap is a technology and computer company that has developed a mixed reality device that offers users innovative ways to interact with virtual images in the physical world. Magic Leap technology integrates and responds to virtual objects in the natural world. For example, a virtual ball under your desk would only be visible if you bend down to look at it. Magic Leap wants to become a service provider and not just sell headsets. Since moving away from the vision of a closed system, the company has evolved into a real business model. Magic Leap has focused on the enterprise audience and is expanding its ideas. For example, the company is pioneering MR for doctors.

Magic Leap Business Model
2011
Founded
3000
Employees
Plantation, FL
Headquarter

Hard Facts

Business Model Canvas of Magic Leap

The business model canvas of Magic Leap shows a detailed explanation of how the business model of Magic Leap is structured.
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Business Model Patterns of Magic Leap

The business model patterns of Magic Leap help to understand the mechanics behind the business model of Magic Leap. For a better understanding we added a description of how Magic Leap is using the detailed patterns. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis of Magic Leap

The SWOT Analysis of Magic Leap is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Magic Leap special and action oriented insights about Magic Leap

This section is all about the secret sauce of the business model of Magic Leap. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing of Magic Leap

Last but not least in this section we analyse the marketing activities of Magic Leap? Which kind of marketing Magic Leap is doing? By clicking the i you can see a detailed description.
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