The Business Model of Magic Leap
Magic Leap was founded in 2010 by Rony Abovitz in Florida. Magic Leap is a technology and computer company that has developed a mixed reality device that offers users innovative ways to interact with virtual images in the physical world. Magic Leap technology integrates and responds to virtual objects in the natural world. For example, a virtual ball under your desk would only be visible if you bend down to look at it. Magic Leap wants to become a service provider and not just sell headsets. Since moving away from the vision of a closed system, the company has evolved into a real business model. Magic Leap has focused on the enterprise audience and is expanding its ideas. For example, the company is pioneering MR for doctors.