The Business Model of Little Lunch

Denis and Daniel Gibisch, two brothers, established Little Lunch in Augsburg (Germany) in 2014. The company produces organic sauces, soups, and stews free of artificial additives, flavor boosters, and preservatives, as well as gluten-free, vegan, and vegetarian options. The two founded the start-up to provide consumers with a nutritious and spicy lunch alternative to fast food. Initially, the soups were designed in collaboration with renowned chef Gerhard Frauenschuh in order to provide clients with a sensory experience. They now collaborate with two food producers in Lower Bavaria and Italy. Little Lunch's target audience is people with little time to cook and dine but a want to eat healthfully. Additionally, they refer to their soups as "handbag lunches" because they are easily transportable and always prepared to go. For those with more time to cook, Little Lunch offers numerous recipe ideas, do-it-yourself projects, and culinary hacks on their website to demonstrate the variety of dishes that may be produced with their sauces and soups.

Little Lunch Business Model
2014
Founded
25
Employees
Augsburg, GER
Headquarter

Hard Facts

Business Model Canvas

This canvas shows a detailed explanation of how the business model of Little Lunch is structured.
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Business Model Patterns

The business model patterns of Little Lunch help to understand the mechanics behind the business model. Furthermore you can learn more about the specific business model pattern by clicking learn more.
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SWOT Analysis

The SWOT Analysis of Little Lunch is about the strengths, weaknesses, opportunities and threats of the companies business model. By clicking the i you can see a detailed description.
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What makes Little Lunch special?

This section is all about the secret sauce of the business model of Little Lunch. If there is any incredible information about the founding team (like how they started the business, etc.) you can learn from you can find it here!
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Marketing Insights

Last but not least in this section we analyse the marketing activities of Little Lunch. Which kind of marketing Little Lunch is doing?
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