The Business Model of Little Lunch
Denis and Daniel Gibisch, two brothers, established Little Lunch in Augsburg (Germany) in 2014. The company produces organic sauces, soups, and stews free of artificial additives, flavor boosters, and preservatives, as well as gluten-free, vegan, and vegetarian options. The two founded the start-up to provide consumers with a nutritious and spicy lunch alternative to fast food. Initially, the soups were designed in collaboration with renowned chef Gerhard Frauenschuh in order to provide clients with a sensory experience. They now collaborate with two food producers in Lower Bavaria and Italy. Little Lunch's target audience is people with little time to cook and dine but a want to eat healthfully. Additionally, they refer to their soups as "handbag lunches" because they are easily transportable and always prepared to go. For those with more time to cook, Little Lunch offers numerous recipe ideas, do-it-yourself projects, and culinary hacks on their website to demonstrate the variety of dishes that may be produced with their sauces and soups.